Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set target of accounts within a market. 

Creative | Web

The Brief

Businesses in the 21st century are depending on apps more than ever and it’s F5’s mission to ensure apps are always available and secure, anywhere. Apps help connect businesses to their customers and help employees to do their jobs. F5 bridges the divide between development and operations with a proven multi-cloud application services portfolio which empowers the focus on building and deploying scalable, high-performing and secure apps. Struggling to penetrate the correct prospect who has an influence on budget or who holds budget can be a timely exercise and can often lead to a roadblock. A solution is needed to speed up the prospecting process and to explore different buying centers within our targeted enterprises. 

Our Solution

  • Highly targeted ABM campaign for 20 large enterprises across MEA and Europe
  • Dedicated landing page 
  • Leads via digital marketing
  • Active calling campaigns 
  • Database exceeding 1,500+ contacts 
  • Brand & product exposure 
  • LinkedIn Impressions 
  • Scheduled sales meetings 
  • Organization flowchart identifying the heads of departments and their direct reports

The Result

The ABM campaign reached target companies via digital marketing and active calling campaigns pushing traffic to the dedicated landing page, this resulted in completed contact forms which captured direct contact details. The outreach generated active leads allowing Sales to penetrate the accounts targeted via the ABM campaign which generated $X dollars in ROI. In addition, a new data base including contact details and an organization flow chart identifying the head of departments plus their direct reports assisting Sales with their lead & sale generation. 

Portfolio

Kaspersky

CXO Vault

Las Vegas

Portfolio

Microsoft

Financial Services Industry event

Kenya & Nigeria

Portfolio

IBM

HR Event

UAE

Portfolio

F5

ABM Campaigns

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Portfolio

China Mobile International

UAE Office Opening Ceremony

UAE

Portfolio

Virtuport

MENA ISC

Saudi Arabia

Portfolio

McAfee

Post COVID-19 impact on Digital Transformation

Virtual CXO

Portfolio

Vodafone

Gigabit Summit

Singapore

United Kingdom
HQ
Lakeview Business Park,
Lamby Way, Rumney, CF3 2EP
UK Tel: +44 (0) 2922 680 430

Dubai
Jumeirah lake Towers South
HDS Business Centre Tower
Cluster M1, 33rd Floor,
Jumeirah Lake Towers

UAE Tel: +971 4 313 2400

New York
14 Wall Street, 20th Floor,
New York, NY 10005,
United States
NY Tel: +1 212 618 17554

India
89, Raghunath Puri
1 Sheopur Road, Pratap Nagar
Jaipur, Rajasthan
302033, India