F5 - METCO Global

Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set target of accounts within a market.

Creative | Web

The Brief

Businesses in the 21^st century are depending on apps more than ever and it’s F5’s mission to ensure apps are always available and secure, anywhere. Apps help connect businesses to their customers and help employees to do their jobs. F5 bridges the divide between development and operations with a proven multi-cloud application services portfolio which empowers the focus on building and deploying scalable, high-performing and secure apps. Struggling to penetrate the correct prospect who has an influence on budget or who holds budget can be a timely exercise and can often lead to a roadblock. A solution is needed to speed up the prospecting process and to explore different buying centers within our targeted enterprises.

Our Solution

Highly targeted ABM campaign for 20 large enterprises across MEA and Europe
Dedicated landing page
Leads via digital marketing
Active calling campaigns
Database exceeding 1,500+ contacts
Brand & product exposure
LinkedIn Impressions
Scheduled sales meetings
Organization flowchart identifying the heads of departments and their direct reports

Creative

Logos, graphics to signages, if you dare to think it, we can create it . We want the process to be as simple as it can get and that’s why we offer all design as well as print services under one roof. All the material will look just as great in print as it does digitally because we do not compromise with your vision.

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Web

We understand the importance of being online and how beneficial it is for any business. We guarantee the best user interface that provides unmatched user experience for websites, mobile applications and ecommerce sites. With us, all your web design and development needs will be taken care of in a way that not only looks amazing but also drives results.

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Strategy & Planning

Through consultancy, we can help build creative strategies that provide your customers with a seamless experience. We don’t just strategise and plan, we help with the execution of the formed strategies as well. Along with being a 360° agency we are very holistic as well and provide services like Public Relations and Integrated Marketing that individually affect the overall strategy.

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The Result

The ABM campaign reached target companies via digital marketing and active calling campaigns pushing traffic to the dedicated landing page, this resulted in completed contact forms which captured direct contact details. The outreach generated active leads allowing Sales to penetrate the accounts targeted via the ABM campaign which generated $X dollars in ROI. In addition, a new data base including contact details and an organization flow chart identifying the head of departments plus their direct reports assisting Sales with their lead & sale generation.